Advice and opinions, by and for marketers
Apple's iPhone and Google's mobile OS have triggered mobile's fabled tipping point. What are the best tactics for marketing to consumers on very small, very personal devices? How do you sort out the tangle of technology standards and device types? This column covers it all.
Is Google Becoming the New Ma Bell?
Will Google command a monopoly over local search? Will Google obtain "utility" status in the minds of both consumers and businesses? May 12, 2010
Picking the Right Mobile Tactics
What kind of mobile marketing should you do? Here's a look at four tactics. (2 comments) Feb 18, 2010
Sizing up Apple's and Google's Mobile Moves
Two tech giants will automate, codify, and grow a marketplace of ad opportunities. Here's how. Jan 8, 2010
Common Mobile Marketing Questions
Marketers are hungry for information on how to use mobile marketing. Here are a few FAQs and their answers. Dec 24, 2009
Will 2010 Be the Real Year of Mobile?
Why is mobile still lagging behind predictions when there are millions of users permanently attached to their phones? (3 comments) Dec 10, 2009
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