Would you rather spend $60,000 adding an app to the 100,000 plus in the Apple App Store or would you rather spend a more modest sum creating a branded "augmented reality world" on Nokia Point & Find?
That is the question posed by Philipp Schloter, general manager of Nokia Point & Find and former CEO of pattern recognition start-up Pixto, which was acquired by Nokia in 2007. Unsurprisingly, he would advise you to choose the latter. Although Point & Find is still in beta, Nokia says it is working with about a dozen companies to develop commercial augmented reality worlds and is running an extensive pilot in the English town of Colchester together with outdoor advertising specialist JCDecaux.
http://www.mobileinnovation.org/content/nokia-points-out-promising-alternative-to-apps
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